The Valleys Regional Park
Parc Rhanbarthol y Cymoedd
WECAN - work package 2
Experiences with investment from companies and various adoption and sponsorship packages were gained and shared between partners. With declining public funding available for the conservation of natural heritage sites, this is a very topical issue. In addition, we sought to understand how involvement in and supporting the natural environment can help support their aims of the businesses and their development.
Blue Green Gym
One of the major aims of the WECAN project was to develop and enhance private sector involvement in supporting the natural heritage. Specifically, through Work Package 2 of the WECAN project, partners are seeking to develop, promote, test and evaluate innovative exemplars of responsible corporate sector interaction with the natural heritage.
The ‘Blue Green Gym’ (BGG) concept was focused on creating a memorable outdoor experience, within the natural environment of the south Wales valleys, in the area bounded by the VRP
BGG aims to:
More details on the Blue Green Gym concept and the project can be found here and by viewing the video opposite
We Fund the Valleys
As part of the Valleys Regional Park programme’s aim to develop business engagement opportunities to support economic, social and environmental revitalisation in the south Wales valleys, through the Interreg IVB WECAN project, Valleys Regional Park has launched a new website which highlights the opportunities for business to engage with regeneration projects in the valleys.
The site was designed by Amity Solutions and the Arts Factory based in the valleys.
Find out more at Wefundthevalleys.com
Big Pitch 2011
An innovative approach to encouraging Further Education students in the Valleys, to generate ideas for the Rock UK outdoor activity centre, near Trelewis and how to market the enhanced offers. Came in the top three of the ‘Quality Partnerships’ category of the 2012 Colleges Wales Awards.
The goal of WECAN was to use the natural environment as a driver for social and economic regeneration in the Valleys Regional Park and the partners’ regions.
One of its major aims was to facilitate business engagement in order to help financially sustain and enhance green infrastructure and related projects. We preferred the term ‘investment’ as opposed to ‘sponsorship’ recognising that the need for mutually beneficial relationship with a return.
Below we list some of the initiatives we took forward with partners to achieve these aims. However, more details on the VRP WECAN business engagement strategy and initiatives can be found at Wefundthevalleys.com website